The rapid development of economy，politics，science and technology and society in the new era puts forward new requirements for community science popularization. From the perspective of strategic management，on the basis of a thorough investigation and study，taking demand management as the research object，this paper identifies and mins the needs of community science popularization in the new era based on the theory of demand tree and KANO model. On the basis of giving new connotation to the demand of community science popularization in the new era，this paper focuses on the analysis of the actual and potential demand，functional demand and non-functional demand of community science popularization，reconstructs the hierarchy and structure of community science popularization demand with demand tree，identifies the core demand of different forms of community science popularization with Kano model，and summarizes the key problems and key tasks to be solved in different forms of community science popularization，This paper puts forward the strategic goal of community science popularization in the new era，and constructs the overall idea and framework of community science popularization demand management in the new era.