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    2022年驻马店文旅文创融合发展报告

    摘要

    2022年,驻马店市积极实施文旅文创融合发展战略,主动融入“行走河南·读懂中国”品牌体系建设,深度挖掘以重阳文化、车舆文化、梁祝文化、盘古文化、嫘祖文化、戏曲文化等为代表的优秀传统文化,大力弘扬大别山精神、竹沟精神等,在资源整合、催生业态、激发活力、品牌打造等方面成效显著。但与文旅业发展比较先进的兄弟省市相比,驻马店市还存在发展水平有待提高、发展亟须技术赋能、发展政策有待完善、资源优势转化不足等问题。推动驻马店市文旅文创融合高质量发展,需要进一步明确发展定位,科学规划布局,创新管理体制,优化营商环境,推动全市文旅产业和社会经济再攀新高峰。

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    Abstract

    In 2022,the city of Zhumadian actively implemented the strategy for integrated development of cultural tourism and cultural creativity,actively participating the band construction of “Traveling Henan to Read China”. A deep excavation of the excellent traditional culture has been done represented by Chongyang culture(customs of respecting the elderly),Ancient carriage culture,Liang Zhu culture(about love story),Pan Gu culture(about the creation figure in Chinese mythology),Leizu culture(namely sericulture),opera culture,as well as red cultures in the name of Dabie Mountain Spirit and Zhugou Spirit. Moreover,remarkable results have been achieved in coalescing resources,promoting business formats and stimulating dynamic brand building. However,compared with the brother provinces and cities who do well in culture and tourism industry,Zhumadian City are still faced with problems in development,such as inadequate ability to use advanced technology,lake of sound development policy,and insufficient exploitation of resource advantages. To promote the high-quality development cultural tourism and cultural creation in Zhumadian City,it is necessary to further clearly position the development,scientifically plan the layout,innovate management system,and optimize the business environment,so to promote the city’s cultural tourism industry and social economy to climb to new heights.

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    作者简介
    郭超:郭超,黄淮学院天中文化研究院院长、教授,研究方向为历史文化。
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