In recent years，Henan Museum has brought innovation to its cultural creation and development. Focused on national vogue with Chinese characteristics and the tide of loving intangible cultural heritage，it has tempered cultural connotation and created unique and diverse cultural creative products，enabling ancient cultural relics to be “awake” and “alive” with the help of science and technology. It has built think tank platform，attracting social forces to jointly develop cultural products. As cultural products have unceasingly come into being，it has walked on a path with characteristics，and has been rewarded with a series of achievements since then. However，product design is still hard to escape from the stereotype of homogenization，so that some products are not designed as practical as expected，library resources are low in utilization，and cultural output needs to be further improved. As a next step，we should work on the word “create”，so that the ancient relics can “fly into ordinary people’s homes”. We should take root in the Central Plains，fully integrate characteristic cultural resources，stimulate creative inspiration，and popularize the brand of “Traveling Henan to Read China”. We should also have our finger on the pulse of the times，keep up with the times，embrace the metaverse to make initiative and pioneer，and actively promote the digital transformation of culture. We should focus on the New Era to create new forms of cultural products，explore the gamification thoughts into the design of cultural products，immerse education into entertainment，and attract young people with fun experiences，etc.