In the past two years，Henan TV series “Chinese Festivals” has come into people’s focus，becoming a prominent case of the integration of cultural tourism and creative development in Henan. Taking the series as the main research object，this article concludes that the key to the integration development of cultural tourism and cultural creativity lies in cultural innovative expression. Specifically，it includes developing traditional cultural resources with high-tech empowerment，promoting the efficient publicity of brand cultural tourism and cultural creation with new concept，and assisting the rapid interactive response of cultural tourism and cultural creation with new mode，etc. Thanks to the resource endowment，Henan is full of great potential and wide prospect in its integrated development of cultural tourism and cultural innovation.