The CPC Henan Province Party Committee proposes to make every effort to build the brand of “Traveling Henan to read China”，which can not only fully demonstrate the historical and cultural heritage and accomplishments of Henan，but also better tell China’s stories taking place in Henan. Traveling Henan provides a good opportunity to read and to know China through recalling history，feeling civilization and elevating spiritual status. In order to enhance the brand’s influence，this article proposes a series of initiatives，including establishing a new mechanism for the protection and use of the resources and creating a new space for cultural display and experience.