随着经济社会发展和物质生活水平的提高,文化旅游消费逐渐成为新常态。党中央将文旅文创产业的发展提上了新的战略高度,河南省委省政府将文旅文创融合发展作为当前工作的重中之重进行了安排部署,包括紧抓顶层设计,印发出台多种文旅文创工作方案;强化重点项目实施,重点推进博物馆集群项目建设;塑造河南品牌形象,着重推出高品质文化活动与节目;推动文旅融合创新,加强全链条文旅产业培育;深化体制机制改革;加强政策扶持;等等。目前,文旅文创融合战略的实施已取得显著成效,但仍存在文化资源转化率低、人才培养机制不完善等问题,需从体制机制改革、发挥政府投融资作用、加强组织保障等多个方面入手,持续落实文旅文创融合战略的实施,将河南打造为文化旅游强省。
<<With the development of economy and society and the improvement of material living standards,cultural tourism consumption has gradually become the new normal. The CPC Central Committee has raised the development of cultural tourism and cultural creation industries to a new strategic level. The provincial Party Committee and provincial government have made the integrated development of cultural tourism and cultural creation the top priority of current work and have made arrangements for it,including focusing on top-level design,issuing various work plans for cultural tourism and cultural creation,strengthening the implementation of key projects,focusing on promoting the construction of museum cluster projects,shaping Henan brand image,focusing on creating high-quality cultural activities and programs,promoting integrated innovation in culture and tourism,strengthening the cultivation of the complete cultural industry chain,deepening the reform of system and mechanism,and providing more policy support. At present,notable achievements have been made in the implementation of integration strategy for the cultural tourism and cultural creation,but there are still problems such as low transformation rate of cultural resources and imperfect training mechanism of talents,etc.,at which,priority should be given to such aspects as the reform of system and mechanism,the main role full played by government in investment and financing,and organizational support,etc. We will continuously implement the integration strategy to build Henan into a strong province in cultural tourism.
<<Keywords: | Strong Province in CultureIntegration of Cultural Tourism and Cultural CreationReform in System and Mechanism |