河南将实施文旅文创融合战略确定为“十大战略”之一,全面塑造“行走河南·读懂中国”品牌,加快建设中华文化传承创新中心、世界文化旅游胜地,成为新时代推动文化旅游高质量融合发展的破题之举、关键一招。本文系统论述了实施文旅文创融合战略的价值意义,并提出了实施文旅文创融合战略的若干路径,以期为河南推动文旅文创融合战略走深走实、见行见效提供借鉴。
<<Taking the integration strategy for cultural tourism and cultural creation as one of the “Ten strategies”,Henan has built the brand of “Traveling Henan to Read China” in an all-round way. It has accelerated the construction of the Chinese culture inheritance and innovation center and the world cultural tourism resort,both of which have become a groundbreaking and key move to promote the high-quality integrated development of cultural tourism in the new era. The article systematically discusses the significance of implementing the integration strategy,and proposes paths for the implementation,with a view to providing reference for Henan’s cultural strategy to be implemented in a more effective way.
<<Keywords: | Yellow River Culture“Traveling Henan to Read China”Integrated Development of Cultural Tourism and Cultural Creation |