本文从河南省和地方两个层面,对2022年文旅文创融合战略实施情况进行全面总结、梳理。河南省统筹推动塑造“行走河南·读懂中国”品牌、加快建设博物馆群、谋划推进重大项目、培育旗舰劲旅、提升“吃住行游购娱”服务品质等重大事项。各省辖市、济源示范区充分发挥各自资源、渠道、平台等优势,在聚焦全省重点的基础上主动作为,高标准谋划,凸显地方特色,进行差异化战略定位。全省上下凝心聚力,共同推动文旅文创融合战略不断走深走实。
<<This article comprehensively sorts and summarizes the implementation of the integration strategy for cultural tourism and cultural creation at provincial and local levels in 2022. On the one hand,focused on building the brand of “Traveling Henan to read China”,the whole province has been accelerating the construction of museum clusters,planning and promoting major projects,cultivating flagship cultural tourism force,and improving the service quality of “food,accommodation,travel,sightseeing,shopping,entertainment”,etc. On the other,the provincial municipalities like Jiyuan demonstration area have taken initiative to focus on the key provincial projects by giving full play to their respective advantages in resources,channels and platforms. In the meanwhile,they have made plans of high standards,highlighting their local characteristics. They have carried out differentiated strategic positioning. The whole province has been making its joint efforts to promote the integration strategy for cultural tourism and cultural creation to a more profound and practical level.
<<Keywords: | Integration Strategy for Cultural Tourism and Cultural Creation“Traveling Henan to Read China”Differentiated Strategic Positioning |