Impacted by the hosting of the Winter Olympics，the winter sports industry in Beijing-Hebei region has flourished in recent years. After the Winter Olympics，whether the winter sports industry in the region can maintain sustainable development has become a social concern. This article believes that there are three paths to achieve sustainable development of the winter sports industry in Beijing-Hebei region. The first is to rely on the heritage of the Winter Olympics to improve the quality of winter sports facilities and services，and meet the growing demand of the winter sports industry. The second is to fully understand the characteristics of large consumption scale and high industry integration in the winter sports industry，and focus on high-quality development of the winter sports industry. The third is to seize the opportunities in the challenges，fully leverage the regional resource advantages，further promote the coordinated development of the winter sports industry in Beijing-Hebei region，and gradually build Beijing-Hebei region into a global winter sports center.