In recent years，the digital transformation of the exhibition field has been accelerating，which is constantly reshaping the business mode and business model of the exhibition industry. Under this background，it is of high theoretical and practical significance to discuss and analyze the current situation of digital development of the exhibition industry in Sichuan Province. Based on the existing research results，this report constructed an evaluation index system for the coupling coordination between the development of exhibition industry and digital economy in Sichuan Province，and empirically calculated the coupling coordination degree between the development of exhibition industry and digital economy in 18 cities in Sichuan Province from 2013 to 2019 by using the coupling coordination degree model. Based on the field survey data，the paper analyzes the digital transformation degree of exhibition enterprises in Sichuan Province from the micro level. The research results show that the development of exhibition industry and digital economy in Sichuan Province is at a high level of coupling stage，but the coupling coordination degree is still at a low level，and there is a big difference between cities. The digital transformation level of exhibition enterprises in Sichuan Province is relatively low. Although exhibition enterprises have invested in digital infrastructure and tried to transform their business，which achieved certain results，most of them have not promoted their digital transformation to a strategic level.