四川作为一个文旅大省,如何在数字经济发展的引擎下推动文旅数字化发展已成为近年来文旅数字化发展研究的重要课题。本文对国内外文旅数字化发展做了初步探索,认为四川省文旅数字化发展过程中还存在资金投入、数字化人才、基础建设、组织管理等问题,最后提出四川文旅数字化发展需要完善行业标准、建立行业机制,加快信息技术建设、提高数字化基础设施配套,加强文旅数字化平台建设、促进新业态发展,深化传统文旅与数字融合、加快区域经济发展,加快文旅资源数字化扩容、开展精准营销,加大特色经济建设、抓好市场运营监督等相关政策建议。
<<With the accelerated penetration and utilization of digital technology in the cultural and tourism industry,the mutual integration between the cultural and tourism industry and other industries has been accelerated,and the integration methods,paths and modes of various industries have brought changes,and the introduction and application of industrial digital technology has opened a new era of the development of the digital industry of cultural and tourism. According to the research,digital economy has become a new idea and a new driving force for global economic development and innovation,and the digital integrated development of the cultural and tourism industry will be an important approach for the development of Chinese cultural and tourism industry in the future. Meanwhile,the existence of digital technology as a technical element promotes the rapid development of the cultural and tourism industry. As a new development pattern of economic and social forms,it will become a new trend for the development of cultural and tourism industry in the future. As a major province of cultural tourism,how to promote the digital development of cultural tourism in Sichuan under the development engine of digital economy has become an important topic in the research of digital development of communication tourism in recent years. This paper makes a preliminary exploration of the digitization development of foreign language tourism in China,and points out that there are still some problems in the process of the digitization development of Sichuan Province,such as capital investment,digital talents,infrastructure construction,organization and management. Put forward that the digital development of Sichuan cultural tourism needs to improve industry standards,establish industry mechanisms,accelerate the construction of information technology,improve digital infrastructure,strengthen the construction of digital cultural tourism platform,promote the development of new business forms,deepen the integration of traditional cultural tourism and digital cultural tourism,accelerate regional economic development,accelerate the digital expansion of cultural tourism resources,and carry out precision marketing. Strengthen characteristic economic construction,do a good job in market operation and other related policy suggestions.
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