In the context of the integration of culture and tourism，this paper analyzes the cultural connotation and attributes of Guangxi traditional craft cultural and creative products，and discusses the significance of the development of traditional craft cultural and creative products in the present from three aspects：opportunities and challenges，development status，problems and development strategies. At the same time，taking “the endogenous driving force of the revitalization of traditional craft” as the starting point of the study，this report pondered from the multiple dimensions of “strengthening the guidance of cultural and tourism policies，highlighting regional cultural characteristics，increasing the cultivation of design talents，and innovating the integrated development model”，and proposed to use contemporary new technologies and new concepts to integrate traditional craft and aesthetics，and find the combination point of tradition and innovation，which is conducive to the inheritance of excellent and valuable skills. It is also conducive to combating the cultural convergence brought about by globalization，allowing traditional handicraft cultural and creative products to return to the core value of culture，so as to find a development path for traditional handicraft cultural and creative products.