Rural tourism is an important part of tourism. Under the background of rural revitalization，the domestic rural cultural tourism market has developed rapidly，and the demand of tourists for rural cultural tourism has shown a diversified trend. Rural cultural tourism in Linxia started late and developed relatively backward. A series of problems such as insufficient development of tourism products，insufficient effective integration of culture and tourism，serious homogenization of content，and fierce competition are more prominent，and its appeal to foreign tourists is low. This report takes Linxia Prefecture，Gansu Province as the research object，summarizes some prominent problems in the development of rural cultural tourism and puts forward countermeasures and suggestions to promote the high-quality development of rural cultural tourism based on the comprehensive analysis of its rural tourism development conditions，current situation and successful experience. It is expected to provide decision-making basis for the marketization and branding of rural cultural tourism，and provide new development ideas for the development and protection of rural cultural tourism resources in Ningxia Prefecture.