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    旅游演艺:推进民族地区非物质文化遗产的保护与传承

    摘要

    旅游演艺是民族文化再生产的重要载体,可有效推动非物质文化遗产保护与传承。本报告以旅游演艺为研究对象,探讨旅游演艺助推非遗文化保护和传承的作用,分析民族地区旅游演艺发展存在的问题,提出相应对策建议。旅游演艺是旅游产业和演出产业融合发展的产物,能够促进民族文化的创造性转化与创新性发展,但其发展过程中也存在一些问题,如商业化运作水平较低、企业市场竞争能力较弱、产品品牌培育不足、市场消费活力不足等。文旅融合为民族地区旅游演艺提供了发展契机,有利于赓续民族文化的生命力,提升人们保护和传承非物质文化遗产的自觉意识。

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    Abstract

    Tourism performance art is an important carrier of the reproduction of national culture,which can effectively promote the protection and inheritance of intangible cultural heritage. This report takes tourism performance as the research object,discusses the role of tourism performance in promoting the protection and inheritance of “intangible heritage” culture,analyzes the problems in the development of tourism performance in ethnic areas,and puts forward corresponding countermeasures and suggestions. Tourism performance is the product of the integrated development of tourism industry and performance industry,which can promote the creative transformation and innovative development of national culture. However,there are also some problems,such as the low level of commercial operation,the weak market competitiveness of enterprises,the lack of product brand cultivation,and the lack of market consumption vitality. The integration of culture and tourism provides an opportunity for the development of tourism performance in ethnic areas,is conducive to the vitality of national culture,and promotes the formation of people’s consciousness of protecting and inheriting intangible cultural heritage.

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    作者简介
    唐仲娟:唐仲娟,西北民族大学新闻传播学院副教授,研究方向为民间艺术传播。
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