Since the establishment of the Ministry of Culture and Tourism，the integration of culture and tourism has become a hot topic. The rapid development of the film and television industry has also led to the expansion of the “film and television+” industry. In recent years，the cross-border integration of “film and television + tourism” has promoted the integration of culture and tourism to a higher level. Due to its unique natural and cultural resources，film and television tourism in the northwest has a great potential for development. It faces many opportunities such as technology integration to improve digital communication，media integration to meet diverse needs，and resource integration to enhance multiple perceptions. At present，the integrated development of “film and television + tourism” in the northwest region has achieved certain results，but there are still some problems，such as insufficient product innovation ability，insufficient cultural connotation mining，lack of media integration depth，lack of scenic spot service ability，and short timeliness of film and television IP. On the whole，in order to realize the high-quality integrated development of “film and television + tourism”. On the one hand，we should make full use of the unique natural landscape and rich cultural resources in the northwest region and increase the creation of film and television works. On the other hand，creating a film and television cultural IP to enable the development of cultural tourism industry.