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李培林
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    甘肃省民族地区文化和旅游融合发展实践与经验

    摘要

    推动文化产业与旅游业融合发展,是促进甘肃民族地区快速发展的重要途径。近年来,甘肃民族地区坚持顶层设计、强化高位推动,强化软硬件基础设施及项目建设支撑,积极开发系列文旅产品,多举措加强旅游推广,加强国内外多方交流合作,筑起“人才高地”推进文旅融合发展,取得了很大的成效。文化旅游业成为甘肃民族地区的首位产业,地区品牌影响力不断提升;同时,文旅产业助推乡村振兴,增收效应明显。总的来说,甘肃民族地区抓住战略机遇,整合全域资源,夯实战略支撑,加强创意营销,通过文旅融合提升了当地文旅产业发展的竞争力和知名度,促进了各民族交往交流交融。

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    Abstract

    Promoting the integrated development of cultural industry and tourism is an important way to promote the rapid development of ethnic areas in Gansu. In recent years,Gansu ethnic minority areas adhered to top-level design,strengthened high-level promotion,strengthened hardware and software infrastructure and project construction support,actively developed a series of tourism products,strengthened publicity and promotion,carried out tourism promotion in multiple measures,strengthened exchanges and cooperation at home and abroad,and built a “talent highland” to promote the integrated development of culture and tourism,Great achievements have been made. The cultural tourism industry has become the first industry in Gansu ethnic areas,and the regional brand influence has been continuously improved. At the same time,cultural tourism boosts the revitalization of rural areas,and the effect of income increase is obvious. In general,by seizing strategic opportunities,adhering to high-level promotion,integrating resources across the region,consolidating strategic support,and giving full play to creative innovation,cultural and tourism integration has improved the competitiveness and popularity of cultural and tourism industry development in Gansu ethnic minority areas,and promoted exchanges and exchanges among ethnic groups.

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    作者简介
    李巧华:李巧华,博士,西北民族大学管理学院副教授,硕士生导师,研究方向为创意与创新管理。
    虎雅男:虎雅男,西北民族大学管理学院讲师,研究方向为国际营销。
    才让尕吉:才让尕吉,西北民族大学管理学院副教授,研究方向为民族地区经济发展。
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