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谢伏瞻
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李培林
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    青海省文化与旅游融合发展实践与经验

    摘要

    近年来,青海加大了全省范围内文化与旅游的融合与开发力度,文旅融合发展再上新台阶,并取得了较为丰硕的成果。本报告在青海省文旅融合发展相关数据资料的基础上,对2020年以来青海省文旅融合发展实践与成效进行梳理,分析了政府职能发挥、发展目标定位、非遗保护开发、文旅数智化建设、文旅业态升级及人力资源建设五个方面实践内容,并从注重文旅融合发展的整体性和系统性、依托优势资源进行市场定位、探索文旅融合创新发展模式及统筹疫情防控和文旅发展等四个方面进行了经验总结,最后针对青海省文化与旅游深度融合发展提出了相应对策。

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    Abstract

    In recent years,Qinghai has increased the integration and development of culture and tourism across the province,and the integration and development of culture and tourism has reached a new level,and has achieved relatively fruitful results. Based on the collection of official data and materials related to the integrated development of culture and tourism in Qinghai Province,this report combs the practice and results of the integrated development of culture and tourism in Qinghai Province since 2020,and analyzes the practical contents of five aspects:the play of government functions,the positioning of development goals,the protection and development of “intangible cultural heritage”,the digital and intelligent construction of culture and tourism,the upgrading of cultural and tourism formats and the construction of human resources. The experience was summarized from four aspects:the integrity and systematism of the integrated development of culture and tourism,the market positioning based on advantageous resources,the exploration of the innovation of the integrated development model of culture and tourism,and the overall development of culture and tourism in epidemic prevention and control. Finally,this report puts forward corresponding countermeasures for the deep integration of culture and tourism in Qinghai Province.

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    作者简介
    孙新:孙新,西北民族大学管理学院讲师,硕士生导师,研究方向为旅游管理、文化创意管理。
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