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    西藏自治区文化和旅游融合发展实践与经验

    摘要

    本报告在分析近年来西藏文旅融合发展举措、成效、问题的基础上,提出促进西藏自治区文化和旅游深度融合发展的对策:①把握新阶段新理念新格局下的新机遇;②大力实施科技创新、“文旅+”“+文旅”等战略,多措并举促进文化和旅游产业融合发展;③提升文旅融合的经济效应、社会文化效应和环境效应,激活各类文旅参与主体的内源性潜力,促进治边稳藏、富民兴藏。

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    Abstract

    Cultural and tourism integration is not only the only way for Tibet’s cultural and tourism industry to achieve transformation,upgrading and high-quality development,but also the key to play the role of leading industry “drainage”,expand the consumer market,and promote the comprehensive integration and development of the seven major industries in the region. It is also to promote the development of cultural and tourism to enrich the people and revitalize Tibet,strengthen the sense of the Chinese national community,and promote “stability,development,ecology,and strengthening the border”. It is an important support and effective guarantee for the comprehensive realization of the national border governance strategy. Based on the analysis of the development measures,achievements and problems of the integration of culture and tourism in Tibet in recent years,this report puts forward countermeasures to promote the in-depth integration of culture and tourism in Tibet Autonomous Region. Grasping the new opportunities in the new stage,new ideas and new pattern. Vigorously implement the strategies of scientific and technological innovation,“cultural tourism +” and “cultural tourism +”,and take multiple measures to promote the integrated development of culture and tourism industry. Giving full play to the economic,social,cultural and environmental effects of cultural and tourism integration. Activating the endogenous potential of various cultural and tourism participants and other measures to promote the governance of border areas and the stability of Tibet and the prosperity of the people.

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    作者简介
    陈娅玲:陈娅玲,博士,西藏民族大学管理学院教授,硕士生导师,研究方向为旅游发展与乡村振兴、文旅融合。
    刘宝珺:刘宝珺,西藏民族大学管理学院硕士研究生,研究方向为文旅融合。
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