“Promoting tourism with culture and prospering culture with tourism” is an important support for planning high-quality development of tourism. Ningxia Hui Autonomous Region has promoted the integration of culture and tourism in full swing by improving the guarantee of cultural and tourism integration system，refining the characteristics of regional cultural and tourism industry，enriching the characteristic supply of cultural and tourism products，promoting the mutual promotion and integration of cultural and tourism，serving the establishment of the regional tourism demonstration zone，and deepening the “two sunning and one promotion” activities，which has enriched the tourism supply in Ningxia，improved the market recognition，and restored the growth of tourism consumption after the epidemic. At the same time，the brand positioning of cultural tourism in Ningxia has become increasingly clear，and the cultural tourism industry has become a booster to promote tourism poverty alleviation. To sum up，the effect of cultural and tourism integration in Ningxia benefits from persisting in the concept of all-region tourism development，continuing to carry out all-time tourism，clearly establishing cultural tourism brands，attaching importance to enhancing all-media marketing and highly adhering to the “two mountains” development theory. The above experience summary can be used as a reference for the promotion of cultural and tourism integration in other regions.