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    内蒙古自治区文化和旅游融合发展实践与经验

    摘要

    近年来,内蒙古文旅发展活力显著增强,文化和旅游产品供给服务能力有效提升,覆盖城乡、惠及全民的五级公共文化服务设施网络基本建成,文化和旅游“1+1>2”的融合效应初步显现。内蒙古文旅产业在充分挖掘民族文化内涵、利用地区独特文旅资源和区位优势的基础上,通过长期文旅融合发展实践,形成了行之有效且可供参考的“文旅+”融合发展模式。其中,消费需求的增长是文旅融合发展的原生动力,旅游产品的不断升级是文旅融合发展的核心竞争力,而科技的创新是文旅融合发展的关键驱动力。今后,内蒙古应继续坚持整体规划、一体化发展,将文化优势转换为旅游优势,坚持生态优先、绿色发展,坚持宜融则融、能融尽融,进一步促进内蒙古文化和旅游融合高质量发展。

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    Abstract

    In recent years,the vitality of cultural and tourism development in Inner Mongolia has been significantly enhanced,the supply and service capacity of cultural and tourism products has been effectively improved,the five-level public cultural service facilities network covering urban and rural areas and benefiting the whole people has been basically completed,and the integration effect of culture and tourism “1+1>2” has initially emerged. On the basis of fully exploring the connotation of national culture and taking advantage of the unique cultural and tourism resources and geographical advantages of the region,the cultural and tourism industry in Inner Mongolia has formed an effective and referential “cultural and tourism+” integrated development model through long-term cultural and tourism integration development practice. Among them,the improvement of consumer demand is the primary driving force of its development,the continuous upgrading of high-quality products and products is its core competitiveness,and the innovation of science and technology is its key driving force and external thrust. In the future,we will continue to adhere to overall planning and integrated development,transform cultural advantages into tourism advantages,adhere to ecological priority and green development,adhere to the principle of “integration when appropriate” and “integration when possible”,and further promote the high-quality development of cultural and tourism integration in Inner Mongolia.

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    作者简介
    王海荣:王海荣,博士,内蒙古自治区社会科学院草原文化研究所所长、研究员,硕士生导师,研究方向为草原文化、民俗、民间文学。
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