“New Tourism” is a key area for Jilin Province to promote industrial transformation and upgrading and to accumulate new competitive advantages. It will provide strong support for orderly advancing “one master and six pairs” industrial layout and leading the high-quality development of the industry. We should give play to the leading role of “new tourism” in the transformation and upgrading of traditional tourism，and achieve the goal of becoming a “trillion level” pillar industry during the “14th Five-Year Plan” period. We need to deeply understand the rich connotation of “new tourism”，to clarify the new development trend of “new tourism” will face in the new era. By means of paralleling “increasing supply” and “destocking”，promoting digital technology empowerment，strengthening tourism consumption guidance，improving the new media marketing matrix，and improving the professionalism of the talent team，the tourism industry in Jilin Province can be improved in quality and efficiency，and achieve high-quality development.