“Carbon peak and carbon neutralization” has attracted global attention and incited massive discussions. In this context，Sinopec proposed to build a world leading clean energy and chemical company，and incorporated “cleanness” into its vision and goal for the first time. Through joint efforts and systematic measures，its concepts and labels of “energy transformation”，“No.1 hydrogen energy company of China” and “gasoline，gas，hydrogen，power and service” have been recognized by the public，and the image of “leader” and “cleanness” of Sinopec has been deeply rooted in the hearts of the people. By staging a series of communication events，the enterprise has constantly added shine to the brand image of “clean energy and beautiful life”，creating a good public opinion environment for a world leading clean energy chemical company.