近年来,应用政务微博已成为推进国家治理体系和治理能力现代化的重要推动力和内在要求。随着社会各界对生态环境保护、污染防治、绿色低碳发展等话题的讨论度与关注度提升,微博成为最重要的生态环境议题讨论舆论场之一。本文以@生态环境部为代表的生态环境系统政务官微及其系统矩阵官微为研究对象,从账号信息发布、生态环境系统矩阵建设、特色服务活动、政务新媒体传播价值等多方面,探索其对生态环境保护的价值与意义。研究发现,@生态环境部官微及其系统矩阵在微博上践行政策信息发布、问政监督、舆论引导、政务服务等多方面工作,成效显著,已经成为美丽中国建设、生态环境保护、污染防治等方面政策发布、议题设置、舆论引导的中坚力量。
<<In recent years,microblog on governmental affairs has become an important driving force and internal requirement to modernize national governance system and governance capacity. With increasingly more social discussion on topics such as eco-environmental protection,pollution prevention,green and low-carbon development,it has become one of the most important public opinion fields for discussing eco-environmental issues.
With the research object of the official government microblog of the eco-environmental system represented by @Ministry of Ecology and Environment and its official microblog of system matrix,this report explores its value and significance to eco-environmental protection from many aspects,such as account information release,construction of the ecological environment system matrix,characteristic service activities,and the communication value of new media of government affairs. The research found that @Ministry of Ecology and Environment and its system matrix official microblog have achieved remarkable results in policy and information release,political supervision,public opinion guidance,government services,etc. They have become the backbone of policy release,topic setting and public opinion guidance in construction of a beautiful China,eco-environment protection and pollution prevention,etc.
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