2017~2021年,生态环境部例行新闻发布工作经历了稳妥起步、快速发展、守正创新三个阶段。当前,生态环境部将新闻发布工作的目标定位于:广泛凝聚社会共识、服务环保中心工作、权威发布解读政策、回应关切解疑释惑、科学普及动员参与、联通中外展示形象。通过对59场例行新闻发布会的分析,本研究报告认为:生态环境部例行新闻发布制度持续完善、发言人队伍逐步壮大、业务部门主动发布意识明显提升、发布主题渐趋细化、发布主体更加多元、发布内容日益丰富、发布形式不断创新,但同时也存在一些短板。结合下一阶段生态环境新闻宣传的目标方向,本报告也对生态环境部例行新闻发布工作进行了展望:以例行新闻发布为抓手推动环境治理能力现代化,以例行新闻发布为平台推动构建全民行动体系,以例行新闻发布为渠道推动环境国际传播,以例行新闻发布为实践推动环境传播理论提升。
During 2017-2021,the Ministry of Ecology and Environment experienced three stages in its routine press release:a steady start,a rapid development,and adherence to integrity and innovation. At present,the Ministry of Ecology and Environment has set the goals of its press release as follows:extensively gathering social consensus,serving the work of the environmental protection center,authoritatively issuing and interpreting policies,responding to concerns and solving doubts,mobilizing the masses to participate in science popularization,and connecting China and the outside world to display its image. Analysis of 59 routine press releases reveals that the routine news release system of the Ministry of Ecology and Environment has been continuously improved,the spokesman team gradually expanded,the business departments’ awareness of active release significantly boosted,the themes more specific,the release subjects more diversified,the released information growing rich,and the form innovated. However,there are still shortcomings. Considering the goal and direction of publicity in ecology and environment news in the next stage,this report also contains some expectations on the routine news release work of the Ministry of Ecology and Environment:The modernization of environmental governance capacity should be promoted with the routine news release as a starting point,the construction of a national action system should be promoted with the routine news release as a platform,the international environmental communication should be promoted with the routine news release as a channel,the environmental communication theory should be promoted with the routine news release as a practice.
<<