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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    打破惯性思维 探析全球传播新路径——CGTN两个国际传播经典案例分析

    摘要

    本报告从亲历者视角探寻CGTN两个国际传播经典案例对中国国际传播的启示。作为身处一线的国际传播工作者,必须不断解放思想,稳扎稳打,持续开拓创新。首先,要以内容建设为根本,增强重大议题设置能力。通过抢时效、进现场、强原创、拼独家、重深度、扩广度,传递中国声音,宣介中国主张。其次,要充分把握传播市场发展规律和趋势,深度推进“移动优先、台网并重、先网后台”的传播策略,抢占国际主流传播平台,提升传播效果。此外,CGTN还必须以媒体外交为手段,围绕“人类命运共同体”相关话题,持续打造“全球行动倡议”等品牌活动,与联合国、国际货币基金组织、世界银行等国际权威机构和人士合作,构建更广泛的国际传播“统一战线”,扩大“朋友圈”,向国际社会展现真实、立体、全面的中国。 <<
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    Abstract

    This report talks about my understanding of two CGTN’s classic cases in international communication that I was directly involved in. For frontline media workers in international communication,they must constantly emancipate their minds,work step by step,and continuously make innovations. Firstly,it is vital to improve their ability to set major issues based on news content. By seizing timeliness,delivering reports at the scene,releasing more original,exclusive,in-depth news that covers more aspects,they would convey China’s voice and publicize China’s perceptions. Secondly,it is necessary to fully grasp the law of development and the trend of the communication market,further promote the communication strategy of “mobile platform first,equal emphasis on the TV and the Internet,the Internet first and the TV second”,make good use of the international mainstream communication platforms,and improve the communication effect. In addition,CGTN should,by using media diplomacy as a means,continuously hold brand activities such as the “Global Action Initiative” with the focus of “a community with a shared future for mankind”,and cooperate with international authorities and figures such as the United Nations,the International Monetary Fund,and the World Bank to widen its social circle in international communication globally,so as to present a true,three-dimensional,and comprehensive China to the outer world.

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    作者简介
    江和平:江和平,中央广播电视总台北美总站负责人、高级编辑。
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