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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    中国三星堆国际传播发展报告

    摘要

    以三星堆为代表的文明探源及其国际传播,在媒介全球在地化的现代考古语境中,已演化为与文明溯源及身份认同密切相关的媒介仪式与文化景观。鉴于此,本报告基于媒体实践的理论视角,对国内外主流传统媒体及社交媒体平台上三星堆的传播现状及特征进行综合分析,结合走向全球策展与文明互鉴的三星堆跨文化传播实例,考察三星堆及其文化的媒体实践与意义生产,并提出未来三星堆国际传播的发展趋向:建设广义的文化对话社群、构建数字联盟综合传播力,转向“以我为主,活跃共需”的文化对话之愿景编码,从而寻求在共享中凝聚价值共识、在对话中促进全球文明共同发展、在共建中拓新世界文明交往秩序的实践理路,为具化和讲好中国故事、提增中华文明的对话实效提供策略性实务参照。 <<
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    Abstract

    In the modern archaeological context of media globalization through localization,the exploration of civilization source and international communication represented by Sanxingdui culture has evolved into a media ritual and cultural landscape closely related to civilization tracing and identity recognition. In view of this,based on the theoretical perspective of media practice,this report makes a comprehensive analysis of the current situation and characteristics of Sanxingdui’s communication on mainstream traditional media and social media platforms at home and abroad. Combined with the cross-cultural communication cases of Sanxingdui culture that are moving towards global curation and mutual learning of civilizations,the report examines the media practice and significance production of Sanxingdui Ruins and their culture,and proposes the development trend of international communication on Sanxingdui culture in the future:to build a broad cultural dialog community,develop the comprehensive communication power of digital alliance,and turn to the vision coding of “giving prominence to Chinese culture while satisfying the common needs” for cultural dialog,so as to seek a practical way to reach value consensus through sharing,promote the common development of global civilization through dialog,and expand the communication order of new world civilization by joint construction,thus providing strategic and practical reference for concretizing and telling China’s stories well and enhancing the effectiveness of dialogs on Chinese civilization.

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    作者简介
    操慧:操慧,四川大学文学与新闻学院副院长、教授、博士生导师。
    郑秋:郑秋,四川大学文学与新闻学院2022级博士研究生。
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