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    横店指数:中国影视文化产业集群综合评价指标体系的构建及应用

    摘要

    影视文化产业兼具社会属性与市场属性。在全球影视文化产业全方位调整的影响下,中国影视文化产业正在加快行业洗牌,健全科学的影视文化产业综合评价体系成为大变局之下产业良性发展的应有之义。本报告考察了现有的影视文化产业以及集群竞争力等相关评价研究,从产业生产力、吸引力、影响力、驱动力、国际性、趋势性六个维度,构建包含集聚区指数、发展环境指数、影响力指数、创新性指数、国际化指数、景气指数在内的综合评价指标体系——横店指数,并依托中国横店影视文化产业集聚区进行实证测算。测算结果表明:横店凭借数字化赋能下的规模化、集约化发展突破困局,整体向高质量发展转型,体现其较强的抗风险能力。未来,影视文化产业集群应在数字驱动、优质内容供给、专业化人才培育以及产业标准化体系构建等层面努力,从而打造具有全球竞争力的中国影视文化产业。

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    Abstract

    Film and television culture industry has both social attributes and market attributes. Under the influence of the overall adjustment of the global film and television cultural industry,China’s film and television cultural industry is speeding up,and improving the scientific comprehensive evaluation system of film and television cultural industry should be important for the industry under the great changes. This report investigates of the existing film and television industry,it builds contains concentrated area index,the index of development environment,the influence index,the index of innovative,internationalization index,the climate index of comprehensive evaluation index system,index,which is related to the industrial productivity,attraction,influence,driving force,international,trend six dimensions,and the empirical calculation is made based on Hengdian Film and television culture industry agglomeration area in China. The index shows that Hengdian has broken through the dilemma by virtue of the large-scale and intensive development empowered by digitization,and has transformed to high-quality development as a whole,reflecting its tough ability to resist risks. In the future,film and television cultural industry clusters should make efforts in the aspects of digital drive,high-quality content supply,professional talents and industrial standardization system,so as to build Chinese film and television cultural industry with global competitiveness.

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    作者简介
    崔保国:崔保国,清华大学新闻与传播学院教授、博士生导师,研究方向为传播学理论、传媒产业、网络空间治理。
    虞涵:虞涵,清华大学新闻与传播学院在读博士研究生,研究方向为传媒产业、视听传播。
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