The homogenization of products in the traditional commercial vehicle manufacturing industry is serious，and there is also homogenization in marketing. Under the influence of the market competition environment，industry development trends and changes in customer demand，Shaanxi Automobile Group proposed the direction of service-oriented manufacturing transformation of “focusing on the entire life cycle of products and the entire process of customer operation”. In the process of “two concerns”，discovering demand，satisfying demand，creating demand，and leading demand，innovatively carried out Internet of Vehicles data services，and based on this，carried out financial leasing，insurance brokerage，used car replacement，TCO custody services，etc. A series of value-added service business. Create a domestic large-scale commercial vehicle life cycle service platform to provide safe，convenient，efficient and exclusive comprehensive solutions for commercial vehicle users. The service-oriented manufacturing transformation model of Shaanxi Automobile Group is creative，demonstrative，and replicable，and provides effective experience for the service-oriented manufacturing transformation of other automobile manufacturers in the industry.