Yantai has a complete industrial system，the development of national industrial brands is prosperous and the development of industrial design is relatively rapid. To seize the strategic opportunities of the country and Shandong Province for the conversion of new and old kinetic energy. Yantai uses service-oriented manufacturing to promote the high-quality development of the manufacturing industry. Yantai focuses on key industries to extend，supplement and strengthen the industrial chain，cultivates design carriers to promote the integration of industrial design and manufacturing，innovates talent team to accumulate the stamina of industrial development，strengthens the docking of propaganda to improve the ability of design and application，and finally formed a service-oriented manufacturing development model characterized by industrial design. Therefore，Yantai can realize the conversion of new and old kinetic energy，the high-standard construction of industrial development carriers，and the high-quality improvement of industrial design results. Industrial design is becoming the new city card of Yantai.