In order to safeguard the cultural rights of the citizens more efficiently，and realize the equalization of basic public cultural services in urban and rural areas，Tianjin Municipal faces up to the challenges，actively explores an effective incentive mechanism，and implements the Cultural Benefit Projects.The projects ensure that public cultural services can effectively meet the demands of the people and provide more flexible modes and efficient services for the public to participate in cultural activities and enjoy cultural achievements through the library coordinated loan and return，cultural cards，subsidy for advanced exhibition and show，providing shows chosen by farmers themselves，digital construction of public cultural service and so on.The projects have won a favorable effect and also provide the reference for other regions about how to improve the construction of public cultural service system.