社会动员是调动社会资源和整合社会力量的重要手段,是推进社会治理的重要方法。做实做好社会动员,是构建共建共治共享社会治理新格局的重要前提。传统社会动员的不足及移动互联网给社会动员的新发展带来巨大推力,“互联网+基层社会动员”已成为新时期基层治理共识、破解基层治理痛点绕不开的路径。破题的关键就在于如何将治理与技术有效融合。基于社区智慧治理平台“伴儿”App的探索和实践,从利益、信任、共享价值、合力赋权入手,通过建设规模适度、互动有度、彰显温度的本地化融媒平台,为城市基层社会治理赋能,修复社区“生态圈”,打造治理“共同体”,让共建共治共享的社会治理场景逐渐变为现实。
<<关键词: | 基层治理智慧治理“互联网+基层社会动员” |
Social mobilization is a significant means to mobilize social resources and integrate social forces,and it is also an important method to promote social governance. Doing a good job of social mobilization is an essential prerequisite for building a new social governance pattern of co-construction,governance and sharing. Due to the deficiency of traditional social mobilization and the huge thrust brought by mobile Internet for social mobilization,“Internet + Grassroots Social Mobilization” has become an unavoidable path for reaching a consensus and cracking pain points of grassroots governance in the new era. The key to solving the problem lies in how to effectively integrate governance and technology. Based on the exploration and practice of a community smart governance platform-“Companion” APP,starting with interests,trust,shared value and joint empowerment,and by building a local media convergence platform with moderate scale,appropriate interaction and demonstrated temperature,we can empower urban grassroots social governance,repair the community “ecosystem”,and create a governance “community”,so that the social governance scene of co-construction,co-governance and sharing will gradually become a reality.
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