Since 2021, virtual anchors, virtual journalists and other virtual digital human applications began to attract attention. In 2022 Beijing Winter Olympics, nearly 30 virtual digital people's collective display style became a beautiful landscape. As a new terminal of perceptual interaction, virtual digital people is not only an important new traffic entry in the future, but also an important carrier to carry people's emotional sustenance with personal characteristics. Moreover, relying on IP operation, traffic operation and fan operation, virtual digital people are increasingly involved in the construction of social and cultural relations. The industrialization prospect is widely promising, but due to the unclear business model at present, It is difficult to form the scale and intensive effect at the industrial level. In the future, in terms of value proposition positioning, virtual human operation should rely on technological progress, do a full homework on the exploration of the similarities and differences between virtual human and natural person, continuously optimize the two dimensions of emotional connection and differentiated experience between human and "human", and design functional landing points around the pain points of demand of target people in specific scenes. In terms of profit model, it is necessary to organically combine C-end crowd aggregation with B-end service deepening, organically coordinate IP value and functional value of virtual human, and expand diversified circular return income port as far as possible.