The data resources in the development of Wen Wen creative products are gradually changing to data assets. In order to improve the overall efficiency of the development and utilization of cultural and cultural resources market, we should timely promote the construction of big data system that reflects our own characteristics, and effectively integrate resource big data, industry big data and consumption big data distributed at the supply end, circulation end and demand end. The application of big data is conducive to solving the problems such as the lack of collaborative power in the development of cultural resources, the unsound authorization pricing mechanism, and the lack of ability of the practitioners of cultural creation, so as to promote the high-quality and personalized production of cultural creation products.