The public awareness of low-carbon life has been gradually improved with the introduction of “30·60 goal” in China. Consumers pay more and more attention to the carbon information of products. The carbon label is a way to show the greenhouse gas emissions of goods on the product label with a quantitative index，which aims to guide consumers to make low-carbon shopping choices and encourage consumers to consume sustainably. This report conducts a questionnaire survey on consumers in five cities and collects relevant data to study consumers’ perception，purchase intention and payment intention of carbon-labeled goods and services，especially of the low-carbon electronic equipment premium. The report will help us to better understand the consumers’ perception，behavior and environmental ethics under the “30·60 goal”.