本文介绍国家发展老龄文化产业的背景、我国老年人的文化生活状况,以及老龄文化产业的发展状况。本文指出当前我国老龄文化产业发展中存在的主要问题包括:总量供给不足、产品种类偏少、市场需求疲软、产业人才短缺、产业政策缺位等。继而提出我国老龄文化产业的中长期发展目标为:坚持社会主义核心价值观引领、精准对接老年消费者文化需求、不断丰富文化产品供给、着力构建老龄文化服务体系等。本文进一步提出未来发展老龄文化产业的重大政策和重大工程。重大政策包括:重视财政资金引导、实行税费优惠、加大金融支持力度、做好产业用地规划、激发老龄文化消费需求、加强基础设施建设等;重大工程包括:实施老年教育工程、实施老年体育工程、实施老年旅游工程、实施老年文化创新工程等。最后本文提出未来促进老龄文化产业发展须加强党的领导、建立健全产业政策、培育老龄文化市场、强化科技支撑功能、重视产业人才培养、加强政府监管职能、积极动员社会力量等保障措施。
<<The article introduces the background of the national development of the aging cultural industry,the cultural life of the elderly and the development of the aging cultural industry in China. It points out the main problems in the development of China’s aging cultural industry:insufficient total supply and product types,weak market demand,shortage of professionals,and absence of industrial policies. Then the article puts forward the medium and long-term development goals of China’s aging cultural industry:adhering to the guidance of socialist core values,accurately connecting the cultural needs of elderly consumers,constantly enriching the supply of cultural products,and striving to build an aging cultural service system. The article further puts forward major policies and projects for the development of the aging cultural industry in the future. The major policies include paying attention to the guidance of financial funds,implementing tax incentives,increasing financial support,doing a good job in industrial land planning,stimulating the cultural consumption demand of the elderly and strengthening infrastructure construction. The major projects include the elderly education project,the elderly sports project,the elderly tourism project and the elderly cultural innovation project. Finally,the article proposes that in order to promote the development of the aging cultural industry,the nation should strengthen the leadership of the party,establish and improve industrial policies,cultivate the aging cultural market,strengthen the supporting function of science and technology,pay attention to the cultivation of the professionals,strengthen the supervision function of the government,and actively mobilize social forces.
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