民族地区红色资源富集,民族文化绚丽、生态环境优美、山水康养条件佳,发展红色旅游具有显著而独特的优势。红色旅游在强化民族地区居民国家认同感、保护革命历史文化遗产、促进民族文化旅游资源融通共生、带动民族地区经济社会协调发展上具有重要现实意义。本报告结合民族地区红色旅游发展情况,提出了以“红绿”文化为核心、铸牢群众基础、坚持科学规划的三个原则。通过对云南省威信县扎西红色小镇旅游发展现状的实证分析,笔者发现管理机制与部门不健全、系统规划与开发不深入、综合配套服务设施不完善、招商引资力度不足、品牌塑造能力较弱、缺乏精准对口人才是民族地区发展红色旅游普遍存在的问题。因此,释放国家政策红利、完善公共服务体系、深挖红色文化内涵、建立跨区域协同管理机制、创新投融资模式、加大品牌宣传力度、重视“红专”人才培养、注重文化创意产业培育、优化线上平台建设是未来民族地区红色旅游实现高质量发展的关键所在。
<<The red resources in ethnic areas are abundant;the ethnic culture is rich;the ecological environment is beautiful;the conditions for mountain and water recuperation are excellent;the development of red tourism has distinct and distinctive superiority. Red tourism is of great practical significance in strengthening the national sense of national identity,protecting the historical and cultural heritage of the revolution,promoting the integration and symbiosis of ethnic cultural tourism resources,and promoting the coordinated development of economy and society in ethnic areas. Combined with the development of red tourism in ethnic minority areas,this report puts forward three principles of taking the “red and green” culture as the core,casting a solid mass foundation,and adhering to scientific planning. Taking zhaxi Red Town,Weixin County,Yunnan province as an example,it is shown that the management mechanism and departments are not perfect;the system planning and development are not in-depth;the comprehensive supporting service facilities are not perfect;the ability to attract investment is insufficient;the brand building ability is weak;accurate counterpart talents are lack. So,releasing the national policy dividend,improving public services,exploring deep red culture,establishing inter-regional cooperation mechanisms,innovative investment and financing mode,strengthening the brand building,attaching great importance to the red,professional personnel training,strengthening the cultural creative industries grow,optimization of online platform construction are keys for the red tourism in national regions to achieve high quality development.
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