Since 2020 the COVID-19 has had a huge impact on the global economy. China’s sporting goods industry，which is deeply integrated into the global market and value chain，has also undergone complex changes during the epidemic，but has remained stable on the whole. And the scale of industry imports and exports has increased significantly，especially the strong performance in exports. Since 2020，the leading domestic sporting goods companies have been operating well. Their R&D and innovation capabilities have been continuously enhanced. Their market share has been steadily increasing，and certain progress has been made in industrial transformation and upgrading. Investment and financing in the sporting goods industry remained active，and the number of mergers and acquisitions increased compared with the previous year. In various sub-industries，such as ball supplies，sports shoes and clothing，ice and snow equipment and accessories industry，training and fitness equipment industry，etc.，it is still the pattern of international brands leading and domestic brands following，but the domestic brand market competitiveness continues to increase. The market share has begun to show a trend of catching up. For a period of time in the future，China’s sporting goods industry is facing development opportunities of continuous optimization of the development environment，continuous release of policy dividends，and gradual recovery of domestic and foreign consumption power. It is necessary to seize the opportunity of “new infrastructure” construction and rely on the improvement project of national fitness facilities. It is necessary to promote sports manufacturing transformation and upgrading，to enhance product digitization，networking，and intelligence level，to complement the shortcomings of high-end sports equipment manufacturing，to realize brand development and competitiveness，to promote the integrated development of sports manufacturing and sports services，to broaden the development space，and continuously to expand China’s sporting goods Industry.