This report analyzes the development of China’s sports and fitness industry in 2021-2022 in view of the number of fitness stores,resources and brand distribution characteristics,the number of fitness members,penetration rate,consumer market and investment and financing. Secondly,from the perspective of favorable policies,the rapid integration of the Internet,the high frequency of intelligent appearance,the popularity of the family market and the refinement of the fitness industry,it is concluded that China’s sports and fitness market has a good development trend and a huge market prospect in the future. Then explore the integration of sports fitness and health pension,medical rehabilitation,Internet,artificial intelligence and health food industries,in order to achieve the greater development of sports fitness industry. Finally,on the basis of the existing problems in China’s sports and fitness industry,countermeasures are put forward from strengthening industrial integration and enterprise cooperation,improving the talent training mode,strict fitness coach qualification assessment,segmentation of consumer groups,improving the market supervision system,standardizing the “cloud fitness” platform,increasing scientific research investment and so on.
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