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    2021~2022年中国体育健身行业发展报告

    摘要

    进入“十四五”时期,我国体育产业必将蓬勃发展,体育健身行业作为其重要组成部分,也将迎来行业整体水平的提升与发展。本报告首先从健身门店数量、资源与品牌分布特征,健身会员数量、健身人口渗透率、消费市场以及投融资等关键信息剖析2021~2022年我国体育健身行业发展概况;其次,从政策利好、互联网快速融入、智慧化高频现身、家庭市场火爆以及健身业态精细化等视角分析得出,我国体育健身市场未来发展态势良好,市场前景巨大;再次,探索体育健身与健康养老、医疗康复、互联网、人工智能和健康食品等产业的融合形式,以期实现体育健身行业的“破圈”发展;最后,在提出我国体育健身行业存在问题的基础上,从加强产业融合和企业合作、完善人才培养模式、严格健身教练资质考核、细分消费群体、完善市场监管制度、打造规范“云健身”平台、加大科研投入力度等方面提出对策。 <<
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    Abstract

    This report analyzes the development of China’s sports and fitness industry in 2021-2022 in view of the number of fitness stores,resources and brand distribution characteristics,the number of fitness members,penetration rate,consumer market and investment and financing. Secondly,from the perspective of favorable policies,the rapid integration of the Internet,the high frequency of intelligent appearance,the popularity of the family market and the refinement of the fitness industry,it is concluded that China’s sports and fitness market has a good development trend and a huge market prospect in the future. Then explore the integration of sports fitness and health pension,medical rehabilitation,Internet,artificial intelligence and health food industries,in order to achieve the greater development of sports fitness industry. Finally,on the basis of the existing problems in China’s sports and fitness industry,countermeasures are put forward from strengthening industrial integration and enterprise cooperation,improving the talent training mode,strict fitness coach qualification assessment,segmentation of consumer groups,improving the market supervision system,standardizing the “cloud fitness” platform,increasing scientific research investment and so on.

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    作者简介
    安俊英:安俊英,博士,上海体育学院副教授,研究方向为体育产业。
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