我国文旅产业经过40余年的发展,产业规模、产业链的完善程度、产品和服务供给能力、产业人才素质有了极大提升,文旅消费“刚需”属性也在不断增强。随着疫情防控局势的好转,文旅经济逐步复苏,大部分文旅上市公司通过“练足内功”“创新求变”等积极应对疫情、迎合文旅消费新趋势、提振业绩。未来,随着文旅产业转型升级和资本化程度的加深,将有更多文旅企业登陆资本市场,同时对于现有文旅上市公司来说,以深耕产业、业务创新和前瞻战略构建长期价值、推动高质量发展仍将是主旋律。
<<After four decades of development,cultural tourism industry scale,the improvement of the industrial chain,product and service supply capacity,industrial talent quality has been greatly improved,cultural tourism consumption’ just need’ attribute is also growing. At the same time,with the improvement of the epidemic prevention and control situation,the culture and tourism economy began to recover gradually. As the head force of the culture and tourism industry,the culture and tourism listed companies have also experienced the stage of’ anti-epidemic’ and’ post-epidemic recovery’. Most of the culture and tourism listed companies have actively responded to the epidemic,catered to the new trend of culture and tourism consumption and boosted their performance through’ practicing internal skills’ and’ innovating for change’,which provides reference for the development of other culture and tourism enterprises. In the future,with the transformation and upgrading of the cultural and tourism industry and the deepening of capitalization,more cultural and tourism enterprises will land on the stage of capital market. At the same time,for the existing cultural and tourism listed companies,it will still be the main theme to build long-term value and promote high-quality development by deep plowing industry,business innovation and prospective strategy.
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