COVID-19 has had a tremendous impact on the global tourism industry. The epidemic accelerated the process of eliminating backwardness and restructuring tourism. Tourism enterprises have actively responded by reducing costs，decluttering business，finding the proper positioning，and adhering to digitalization，standardization，characterization，and differentiation. With the development and popularization of technology and the constant change in consumer demand，the supply side will inevitably make corresponding adjustments. The tourism industry will build a new ecosystem and form a new industrial chain with platform-based technology enterprises as the core，large and beautiful chain enterprises with solid operational capabilities as the backbone，and characterized，small and beautiful enterprises as the highlight.