Under the profound change of the century，Chinese tourist industry suffered a huge impact，in the face of unprecedented challenges，tourism enterprises have been in the trend of transformation. Under the influence of the rising global conflicts and the normalization of Covid-19，Chinese tourism enterprises are still actively responding to the difficulties，seeking changes，and planning and laying out new “racing tracks” in various fields，Innovating and practicing new services in multiple dimensions，creating new products to meet new market demands，and exploring ways to response. Governments at all levels，industry organizations and other institutions are working together to help enterprises overcome difficulties，gather strength and develop. In the construction of Chinese-style modernization and the transformation and reshaping of the industry，what tourism enterprises should do is to understand the needs，integrate resources，create new products and services with the unique experience and ability of tourism enterprises，innovate and practice using their unique advantages in combination with the demands of social development，seek survival and development，and meet the people’s new demands for a better life.