Nowadays，study tour，as a new form of business integrating experiential education and tourism in China，is gradually emerging，adding a touch of vitality to the bleak tourism industry since the epidemic. As a new trend and direction of the development of traditional tourism，study tour undertakes the dual tasks of quality education reform and the transformation and upgrading of traditional tourism. On one hand，tourism should have a clear theme and meet the educational and practical principles of the audience. On the other hand，it should pay attention to the particularity of the audience and have the principles of safety and public welfare. In recent years，the study tour industry has not only been continuously supported by policies，but also continuously praised by the market. At the same time，it also faces many challenges. All stakeholders of study tour need to coordinate innovation to promote the orderly，healthy and high-quality development of the market.