国家政策和行业规范的引领、微度假模式的兴起、消费者住宿需求的新变化、新媒体营销渠道的拓展为共享住宿业的发展提供了新的机遇,与此同时,也面临新的挑战。未来,共享住宿平台将会持续拓展下沉市场,寻找共享住宿存量竞争的新蓝海;不断拓展共享住宿的边界范围,打造居住自由主义新体验;推进单体民宿合力发展,形成规模化、品牌化、集群化发展新趋势。
<<The guidance of national policies and industry norms,the rise of micro-vacation mode,the new changes of consumer accommodation demand and the expansion of new media marketing channels provide new opportunities for the development of sharing accommodation industry. At the same time,the sharing accommodation industry will also face new challenges due to the uncertainty of the COVID-19 and increasingly stringent regulatory policies. In the future,the sharing accommodation platform will continue to expand the sinking market and find new blue sea for the competition of sharing accommodation stock. Expanding the boundaries of sharing accommodation to create new experience of residential liberalism;Promoting the joint development of single listings and forming a new development trend of scaling,branding and clustering.
<<