旅游业是受疫情影响最大的产业之一,如何在新冠肺炎疫情影响下探索“十四五”时期高质量发展的路径,成为当下旅游业必须回答的问题。本文概括性地对新冠肺炎疫情下旅游业的恢复态势进行了科学的研判,为扩大内需战略下把握旅游消费增长机遇指出了方向,对当前文化和旅游融合现状进行总结并提出建议,对旅游改革政策的优化和深化做出了阐释与归纳,为大中小型不同量级的旅游企业提出了各自的发展路径,分析了现行旅游投资中存在的问题,总结了旅游业应当聚焦的重点技术及其应用,讨论了如何充分发挥人力资本的支撑作用。
<<As one of the industries most affected by the epidemic,how to explore the path of high-quality developmen has become a question that the tourism industry must answer. This paper makes a scientific analysis of the recovery situation of the tourism industry,points out the direction for how to grasp the opportunities of tourism consumption growth under the strategy of expanding domestic demand,summarizes the current situation of the integration of culture and tourism and puts forward suggestions,and explains and summarizes the optimization and deepening of tourism reform policies. This paper puts forward their respective development paths for tourism enterprises of different magnitude,analyzes the existing problems in tourism investment,summarizes the key technologies that tourism should focus on and their Applications,and discusses how to give full play to the supporting role of human capital.
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