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谢伏瞻
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    2022年中国公募基金行业发展回顾与2023年展望

    摘要

    2022年,公募基金步入高质量发展阶段,围绕行业高质量发展的相关政策相继出台,同时,个人养老金相关政策落地,这将为公募基金行业带来长期稳定资金。2022年,在市场震荡之下,公募基金新发规模同比大幅下滑,但基金规模仍显韧性,债券型产品以低风险的特征获得投资者的青睐。渠道端方面,银行仍为公募基金主要销售渠道,但渠道格局正迎来重塑,独立销售机构不断抢占市场份额。同时,随着新发遇冷,部分基金通过增设C类份额等方式满足投资者需求、激活存量基金;线上直播、短视频仍为各平台重点发力方向;以个人养老金基金等为代表的让利型产品不断推出。展望2023年,在居民金融资产规模增长、行业自身牌照扩容、市场基础设施建设完善等背景下,公募基金行业的参与人数以及规模方面都将迎来持续增长,其在大资管领域中的占比还将进一步提升。产品方面,产品日益多元化,权益型产品大发展,个人养老金、REITs等产品也将乘政策东风保持增长。渠道方面,行业让利投资者将是大势所趋,银基合作将持续深化,买方投顾驱动业务模式实现升级。

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    Abstract

    In 2022,as China’s mutual fund industry enter the stage of high-quality development,relevant policies are introduced successively focusing on high-quality development of the industry. Meanwhile,the implementation of personal pension policies will bring long-term stable money to mutual funds. Under the market shock in 2022,the scale of newly issuance of mutual funds declined significantly on a year-on-year basis,but the fund scale remained resilient,and fixed-income products were favored by investors due to their low-risk characteristics. On the channel side,banks are still the main sales channel of mutual funds,but the channel landscape is being reshaped,and independent sales agencies are constantly seizing market shares. At the same time,with the newly issuance cooling down,some funds meet the needs of investors and activate the remaining funds by adding Class C shares;online live broadcast and short video are still the focus of all platforms;the concessionary products represented by individual pension funds have been introduced continuously. Looking ahead to 2023,given the growth of residents’ financial assets,the expansion of the industry’s license,and the improvement of market infrastructure,the number of participants and the scale of the mutual fund industry will continue to grow,and the share of mutual funds in the field of large asset management will further increase. In terms of products,products will be increasingly diversified,and equity products will develop rapidly;at the same time,personal pension,REITs and other products will also take advantage of the policy to maintain growth. In terms of channels,the industry will give way to investors. The bank-mutual fund cooperation will continue to deepen,and the buy-side investment adviser will drive the upgrading of the business model.

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    作者简介
    王韶怀:王韶怀,国泰基金研究部行业研究员,主要研究方向为银行与非银金融。
    杨轶婷:杨轶婷,国泰基金研究部宏观策略研究员,主要研究方向为宏观经济和权益策略。
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