Simplified packaging is not only an international trend，but also a trend for people to return to rational choice of commodities. At present，China’s bottled wine market continues to heat up，and the market “cake” continues to grow. The bottled wine industry has entered a stage of rapid development. The huge “cake” of China’s bottled wine will exist for a long time. As people’s consumption concept becomes more and more rational，the choice of bottled wine is not only the trend of consumption update，but also the general trend of the environmental protection era. As a typical representative of light-bottle wine companies，Lidu Wine Industry has unique characteristics in brewing technology，brand promotion，and marketing strategies. It innovates traditional Chinese culture in inheritance and gives new expression to traditional culture；it is an online traffic pool，the marketing method of offline experience；the experience of adopting the traditional brewing method of “ancient cellar + ancient method” is worth learning and thinking.