履行社会责任是企业得以在社会立足并发展壮大的关键因素之一。作为在中国本土极其畅销的饮用类消费品——白酒的生产者,白酒企业更应该树立积极履行社会责任的意识,发挥示范引领效应。这将有助于为白酒企业的优化升级提供赋能平台和基础保障。本报告首先梳理了企业社会责任的概念和在我国的发展历程,同时列举了因为履行社会责任企业获得巨大商业利益的案例,然后具体分析了白酒企业履行社会责任的重要性。在此基础上,本报告从企业管理、生态保护、公平竞争、保障人权、造福地方等方面列举和概括了白酒企业应该承担的社会责任,最后提出白酒企业履行社会责任的具体举措。
<<Fulfilling social responsibility is one of the critical factors for enterprises to gain a foothold in society and grow. As a producer of Chinese Baijiu,a popular consumer product for drinking in China,Chinese Baijiu enterprises should be more aware of their social responsibility and play an exemplary leading role,which will provide an empowering platform and foundation for optimizing and upgrading the company. The first focus of the report is to describe the concept of corporate social responsibility(CSR)and its development history in China,as well as cite cases where CSR implementation has resulted in tremendous business benefits. Then the report analyzes explicitly why Chinese Baijiu enterprises should fulfill their social responsibility. In other words,it states the need for CSR. And on this basis,the report lists and summarizes the content of social responsibility that Chinese Baijiu companies should undertake from the aspects of enterprise management,ecological protection,fair competition,human rights protection,and local community benefits. The report’s final part proposes specific initiatives for Chinese Baijiu enterprises to fulfill their social responsibility.
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