With the rich connotation and long history of Chinese liquor culture，excavating deeply the cultural connotation characteristics，promoting liquor culture integrating with other industries and stimulating the potential economic benefits of the liquor culture are the essencial strategies to promote the development and progression of Chinese liquor culture and improve the cultural soft power and speed up the process of internationalization，are the highly efficient pathes to promote transformation and upgrading of domestic liquor enterprises and compete in the international market，which have important historical and epochal significance. At present，domestic liquor enterprises have made some achievements and accumulated some experience in the practice of mining liquor culture and building brand characteristics，such as promoting the cross-border integration of liquor and tourism，injecting liquor culture to cultivate brand power，integrating regimen concept to assist the healthy liquor market，marketing the social attributes of liquor culture and so on. However，there are also some problems exposed. For example，the depth of liquor culture mining is insufficient，the efficiency of development and utilization is limited，and the potential market space is huge. Based on this，this report proposes the development strategy of in-depth excavating liquor culture to promote the transformation and upgrading of liquor enterprises from the aspects of integrated development，communication effect，price strategy and marketing method.