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    2021~2022年中国健康管理与健康产业会议会展数字化调查报告

    摘要

    本报告通过对全国2021年1月至2022年8月健康管理与健康产业会议会展数字化情况进行调研分析,了解和分析我国健康管理与健康产业会议会展数字化发展的现况、面临问题及解决建议,为我国健康管理领域会议会展数字化情况提供数据支持,为推动数字化会议的发展提供参考。调查发现,会议会展规模和数量较疫情前减小和减少,数字化发展使其呈恢复趋势;会议会展的时间及形式与疫情态势息息相关;线上会议成为标配,双线融合是大势所趋;数字化赋能,实现线下场景线上探索。但健康管理与健康产业会议会展数字化还存在问题和挑战,如数字化创新能力亟待加强,数字化运营能力有待提升,数字化人才体系尚需完善,“数据安全”和“用户隐私”等值得关注的问题。据此提出延伸产业链,促进数字化会议会展生态健康发展,利用智能技术创新会议会展运营管理新模式,培育复合型人才推动健康管理与健康产业会议可持续发展,健全落实制度保障信息安全等相应的对策建议。

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    Abstract

    This investigation report analyzes the digitalization of conferences and exhibitions in health management and health industry in China between January 2021 and August 2022,in order to understand and analyze the current situation,problems and suggestions for solving the digital development of conferences and exhibitions in health management and health industry in China,to provide data support for the digitalization of conferences and exhibitions in health management in China,and to provide reference for promoting the development of digital conferences. The survey finds that the number of conference and exhibition is significantly reduced compared with that before the COVID-19 epidemic,and the digital development makes it recover the trend,the time and form of conference and exhibition are closely related to the COVID-19 epidemic situation,the online conference and exhibition becomes the standard,the integration of two lines is the trend,and the digital empowerment to realize the offline scene online exploration. However,there are still problems and challenges in the digitalization of health management and health industry conferences and exhibitions. For example,digital innovation ability needs to be strengthened,digital operation ability needs to be improved,digital talent system needs to be improved,and “data security” and “user privacy” deserve attention. Accordingly,the corresponding countermeasures and suggestions are put forward. Accordingly,we put forward corresponding countermeasures and suggestions,such as extending the industry chain to promote the healthy development of digital conference and exhibition ecology,using intelligent technology to innovate a new mode of conference and exhibition operation and management,cultivating composite talents to promote the sustainable development of health management and health industry conferences,and improving the implementation system to guarantee information security.

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    作者简介
    杨娉婷:杨娉婷,临床医学博士,中南大学湘雅三医院健康管理科,副主任医师,研究方向:慢性病健康管理。
    杨赛琪:杨赛琪,临床医学硕士,中南大学湘雅三医院健康管理科,主管技师,研究方向:乳腺疾病健康管理。
    冯承强:冯承强,北京国卫华阳国际展览有限公司总经理。
    付晗:付晗,健康服务与管理专业学士,湖南医药学院。
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