In order to better serve the development of sports industry，after many years of thinking and demonstration，Shanghai established the sports Industry Association. As the first non-profit sports social organization that across the sports field multiple formats and Covering the upstream and downstream of the sports industry chain in Shanghai，Shanghai Sports Industry Association builds a service platform for the development of sports industry on the basis of market. It effectively played the functions of “building platforms，allocating resources，putting forward suggestions and promoting exchanges”，and promoted the efficient cooperation within the sports industry and improved industrial governance capability in Shanghai. In the future，Shanghai Sports Industry Association will continue to strengthen the ability of resource integration and actively participate in the formulation of standards，so as to promote the complementary advantages and industrial development.